Luxury Castle Hire, Media City UK, Manchester, M50 2EQ

0800 292 2177

Open 24/7. (24 hours booking line)


Reporting to the Marketing Director you will be responsible for our Paid Media Channels and Strategy across our group of brands. Working with the internal team and external agencies you’ll ensure that our Paid Strategy is industry leading.

You’ll be a Paid Media expert, able to join the dots between display, PPC and social display as well as organic channels and affiliate marketing, working with internal stakeholders to pull together all of our digital marketing effort.

You’ll be a hands on PPC & Programmatic expert who loves getting their hands dirty in AdWords, Bing and Facebook.

You’ll live and breathe Paid Media – keeping on top of all new industry trends and changes by attending important events and ensuring we are connected to every change that happens in the industry.

You’ll have a core focus on driving down CPAs across the marketing effort of the group and will work very closely with our Marketing Analyst to surface what is and what’s not working.

You’ll be a fantastic communicator, able to efficiently and succinctly pull together reports and reasoning to present to Senior Management.

Duties and Responsibilities:
  • Planning and delivery of our paid media strategy across our group of brands
  • Managing external agencies to plan and optimise digital media spend
  • Analysing and improving our campaigns based on Revenue, Volume of sales, ROI and CPA
  • Adopt a test and learn approach to optimising our media spend – ensuring you can show value at every step
  • Work as part of the wider marketing team to ensure the delivery of our overall marketing and business goals
  • Work with the Head of SEO to determine the correlation between Paid Media and SEO
  • Work closely with the Marketing Analyst and Performance team to develop a fluid strategy based on stock and availability of product
  • Manage our relationship with Google and Bing Account Management to ensure we’re getting the best from their products and involved in relevant Alpha and Beta testing
Be on top of all changes in Paid Media:

Understanding every new trend and change that may affect our efforts

  • you’ll understand first-hand the effect of your channels in the overall marketing picture of the business
  • Manage and motivate a growing team of Paid Media specialists
Your Experience:
  • Hands on experience
  • Experience managing multi-million pound spend AdWords Accounts
  • Experience with Bing Ads
  • Experience with delivering and evaluating display and programmatic performance
  • Experience with Facebook and optimising Facebook campaigns
  • Google AdWords Qualified
  • 5 years PPC experience
  • Experience managing a team of PPC Managers/Executives/Analysts
  • Experience on managing agencies
  • Please direct all correspondence to

The Senior Content Marketing Executive will work as part of the wider Marketing Team in order to develop and implement the Content Marketing Strategy across our portfolio of brands. They will be responsible for championing the brands and work with wider members of the team to ensure all work is carried out in a timely fashion.

Main Responsibilities:
Work as part of a team to:
  • Develop the content marketing strategy across the portfolio of our Brands
  • Develop and implement tone of voice guidelines across the brands
  • Develop, understand and implement marketing personas across the brand, understanding key touchpoints within each customer persona’s journey in order to develop highly targeted, specific content
  • Plan and implement new content ideas and formats from creation through to performance analysis
  • Work with the SEO manager to find and develop new content ideas that will ensure our brands rank for specific keywords
  • Develop and implement a social media strategy across the brands
  • Be responsible for the output of organic media, editing and quality
  • Reporting on outputs using a variety of analytics tools, such as Google Analytics, SEM Rush, Search Console etc.
  • Analyse the performance of yours and others content and make recommendations for future content
  • Work with key stakeholders across the marketing team to deliver a marketing strategy that ensures growth of organic traffic, email database, and bookings for the brands
    Where applicable, identify and build relationships with like-minded businesses, journalists and customers to improve brand awareness and develop PR relationships
  • Take on any other responsibilities that would be reasonably expected of you as required across the marketing department
Knowledge, skills and experience required:
  • Excellent standard of written and spoken English
  • Previous experience working in a marketing environment
  • Good reporting and analysis skills
  • Knowledge of using social media channels
  • Knowledge of content marketing and blogging
  • Ability to write informative and interesting content
  • Confident in networking and building relationships
  • Knowledge of SEO and organic traffic growth
  • Previous experience working in the travel sector
  • Experience of managing marketing campaigns
  • Previous CRM experience
  • Ability to write press releases

Please direct all correspondence to

Your role
  • Develop content marketing strategy across our brands portfolio
  • Develop and implement tone of voice guidelines across the brands
  • Develop and understand marketing personas across the brands, understanding key touchpoints within each customer persona’s journey in order to develop highly targeted, specific content
  • Plan new content ideas and formats from creating of the image through to performance analysis
  • Work with the SEO Manager to find new content ideas that will help our brands to be found by customers online through keyword research
  • Responsible for output of organic media, editing and quality
  • Be the guardian of the written content we produce – ensuring editorial quality and high standards are maintained
  • Plan, develop and execute content marketing ideas, working with the web development team and designers to ensure we get the best possible results
  • Analyse performance of content and make recommendations for future content
  • Reporting using a variety of Analytics and SEO tools, including Google Analytics, SEMRush, Search Console etc
  • Develop and implement a social media strategy across the brands
About you
  • Are you creative yet have a good understanding of commercial business gains?
  • Hard working, career-driven and focussed
  • Are you willing to learn and take on a challenge?
  • Do you have a hard working, flexible work ethic?
  • Do you keep your finger on the pulse of all new developments in marketing?
  • Are you willing to go the extra mile?
  • Experience working within the travel industry or a tech focused business environment
  • Reporting experience using Analytics and SEO tools
  • Adaptable style
  • Experience in Google Analytics
  • Degree educated – English Language, Digital Media or Journalism
  • Outstanding copy writing and proof reading skills
  • A strong understanding of SEO
  • Previous digital content experience
  • Knowledge of AdWords, Bing Ads, Facebook Ads and other paid media channels
The Rewards
  • Competitive salary offered (DOE)
  • Pension scheme and holiday offer (including an annual holiday allowance to experience our properties)
  • Flexible working
How to Apply:

If you possess the experience, passion and attitude to make this role a success then we would love to hear from you

Please direct all correspondence to

We are looking for a passionate SEO Manager with proven expertise in search marketing. Reporting to the Head of SEO you will be responsible for helping to create and implement our organic growth plan over our portfolio of travel websites.

You will ideally be a self-motivated and organised individual with a genuine passion and interest for the digital landscape, and the evolving and changeable world of SEO.
Working with a team of creative and talented content creators, across both digital PR and Social as well as developers it’s important that you have the people skills to get things done and the management skills to inspire the team.

You’ll be covering all aspects of SEO including audits, content optimisation and the ability to manage and deliver link-building campaigns.

Main responsibilities:
  • Working with the Head of SEO to develop an organic growth plan over our growing portfolio of websites.
  • Undertaking SEO activities such as technical site analysis, site audits, on and off page optimisation, link strategy.
  • Responsible for site review implementation.
  • Support the implementation of SEO technical audit outcomes.
  • Assist the content & marketing team in the development of search marketing creative content, including, but not limited to: keyword research, page titles, meta descriptions, text ad copy creation and content development.
  • Responsible for tracking, monitoring and producing accurate and timely reports as required.
  • Assist in informal, hands-on training sessions on tools and the latest SEO concepts.
  • Ensuring our growth targets are met
Knowledge, skills and experience required:
  • SEO experience within a similar role either within an agency or client side.
  • Strong working knowledge of the latest SEO techniques and algorithm updates.
  • Identify technical SEO problems and able to provide recommendations and solutions.
  • Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site.
  • Good knowledge of Google Webmaster Tools and Google Analytics.
  • A team player with strong team management skills.
  • Strategic and creative thinking – always focusing on innovative, but measurable solutions.
  • Ability to provide examples of SEO achievements and results.
  • 4+ years’ SEO experience.
  • Experience on managing a small team.
  • Experience on managing agencies.
  • Strong communication skills both written and verbal.
  • Previous experience working in the travel sector.

Please direct all correspondence to

As part of our exciting growth plans we’re seeking a highly skilled individual to join our growing Performance Team at Head Office.

Your Role:

Support the Performance team to monitor and analyse our booking data. Compare against industry pricing strategies and competitor activities to inform and develop our own, responding to changes as required within appropriate lead times. Work alongside Property Managers and Owners to present industry trends and interpret these to meet business and owners’ needs.

Key Responsibilities:
  • Carry out the addition and maintenance of prices, special offers/amendments and report on figures.
  • Liaise and accompany PMs and /or Owners on appointments to discuss pricing and follow up accordingly, recording results.
  • Communicate discount campaigns to Property Managers and Reservation team.
  • Support Performance team to analyse property booking data to develop and execute pricing strategies to maximise booking yield and respond to variances in the marketplace.
  • Assist in pricing strategies within portfolio and competitors to ensure our own pricing structure remains competitive in the marketplace.
  • Monitor and analyse return on investment and profitability of all promotional campaigns and yielding decisions, presenting suggestions and learnings for future activities.
  • Provide case studies to highlight high level performance across the portfolio.
  • Support and prepare production of information on performance related activities for various audiences.
  • A full job description can be provided on request.
The Rewards:

In return, we offer an attractive salary package, pension scheme, and holiday offer (including an annual holiday allowance to experience our properties), along with the opportunity to be part of a progressive and rapidly expanding business.

How to Apply:

If you possess the drive, passion and attitude to make this exciting role a success we would love to hear from you. Please direct all correspondence to

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